HI, I am David Picaso
A Web Developer and Email Marketing Specialist. I have over 15 years of experience in Email Marketing automation with CMS web design experience, and brand development.
Case Study
EXPERIENCE
Email Marketing
Building email lists, creating compelling content, and using email campaigns to nurture leads and drive engagement, ultimately aiming to increase brand awareness and sales.
Web Development
Building, and maintenance of websites, encompassing aspects like web design, programming, and database management, effectively bringing applications to life on the Internet.
Ecommerce
Manage online sales, including website operations, customer experience, marketing, analytics, and inventory, ensuring a smooth and successful online shopping experience.
Analytics
Collecting, processing, analyzing, and interpreting data to identify trends, uncover valuable insights, and inform decision-making, ultimately driving business improvements and strategies.
SEO
Enhance websites and content to significantly boost search engine rankings, drive organic traffic, and elevate online visibility, involving tasks like keyword research.
Project Management
Planning, organizing, and directing project execution to achieve specific goals within defined constraints, ensuring projects are completed on time.
BACKGROUND
I am passionate about creative problem-solving and have a strong artistic background that allows me to work with a diverse range of businesses. My career has spanned roles from creative director to art director, where I’ve led both traditional advertising campaigns and digital marketing initiatives, specializing in email marketing and brand development.
As Creative Director at Unico Industries, I produced marketing collateral and microsites, developed online e-commerce strategies, and led creative concept design for new products and brands. I also enhanced decision-making by developing SEO dashboards, ran keyword research and ad testing to optimize conversions, and created print materials and product labels that strengthened brand visibility and customer engagement.
Previously, as Art Director at Citrifolia Advertising Agency, I oversaw the redesign of e-commerce sites, designed packaging and promotional materials, and directed product photoshoots, TV, and radio production. I managed campaigns across major retailers, ensuring consistent brand presence while boosting engagement and sales.
Combining analytical insight with artistic vision, I strive to create marketing solutions that are both creative and effective, helping brands connect with their audiences across digital and traditional platforms.
Skills
