I was responsible for managing a major client at the time, overseeing all their media and marketing campaigns. This included web development, e-commerce, advertising, and traditional print. The dietary supplement was a vibrant product, marketed in both English and Spanish market, which added an intriguing layer of complexity to the promotional strategies. Crafting fresh and innovative ideas for packaging and marketing was a compelling challenge, as I had to seamlessly integrate both languages into the design while working within tight spatial constraints. The product had international recognition, I ensured its identity remained consistent and recognizable, solidifying its place as a trusted choice for consumers worldwide.
Project Description
Business: Dietary and Herbal Supplements
Client: Citrifolia Advertising Agency